Click&Deliver | Retail
Bringing customers on-demand retail deliveries
Click&Deliver is an product looking to drastically reduce delivery times. The product is similar to UberEats but for retail stores, so users could shop items near them and someone would pick it up and deliver it to their location.
Project overview
I was the Lead Product Designer on the project and lead a team of 8 tasked with taking the product from idea to launch. I worked in a multi-disciplinary team involving designers, developers, product strategists and QA’s.
My contribution
The complexity of designing four integrated platforms.
We needed to design four platforms. One for consumers to place orders, one for the stores to process orders, one for drivers to deliver orders, and one for staff to handle customer support.
As a startup short on funds, we decided to focus our initial efforts into designing the consumer platform as that was the key task flow.
Addressing new challenges in inventory and delivery logistics.
Testing went well so we switched our attention to the other platforms and encountered a world of pain.
Scoping a project this size is always challenging but we were facing issues with the sheer scale of inventory management required for stores and a conundrum when calculating vehicle and package dimensions required for calculating the space required for delivery.,
Standardising dimensions and streamlining inventory management.
By ideating with developers, we were able to arrive at a solution where we connected to a vehicle database to calculate the required dimensions and created standard package sizes for easy calculation.
We then created a manual inventory management system, as well as a CSV template for easy inventory upload.
Early testing success overshadowed by incomplete inventories.
Initial testing went well, with participants managing to upload their inventory items with not many issues.
However, the testing was flawed because we didn't have time to complete entire inventories. This led to a major issue, as we struggled to onboard a sufficient number of stores. As a result, the founders faced a critical challenge with achieving enough store coverage.
How early user feedback could have reshaped our approach.
This project really showed the importance of speaking to users before you embark on building a product.
If we spoke to store owners earlier in the process, we may have realised those problems earlier and the founder could have focused important capital on building relationships and getting stores committed before deploying capital on the design and build,